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Contract Designer

Contract Designer

Contract Designer

Contract Designer

Accorded

An actuarial science-based product helps simulate costs and savings for different value-based contracts for healthcare providers and payers.

Accorded is a healthcare startup with a mission to offer cost analysis solutions backed by rigorous actuarial science for benefit program providers and payers. One of the product strategies Accorded developed to achieve product-market fit is the Contract Designer. This tool helps providers and payers simulate various contract scenarios with different financial outcomes, enabling them to make more cost-efficient agreements. In terms of design, I collaborated with another consultant designer on the Contract Designer product. I independently designed the presentation page, which is the key value-delivery interface for healthcare providers. For the contract comparison features, I worked with another designer, providing user experience explorations to enhance functionality.

Company:

Accorded

My Role:

Senior Product Designer

Year:

2023

Collaboration:

PM, CEO, Engineer

Problem Statement

Problem Statement

Problem Statement

Problem Statement

When providers adopt value-based care, they lack a simple and cost effective tool to help them design the cost plan in contract to make the best sale to payers.

Solution

Solution

Solution

Solution

Contract designer offers an effective tool to design the cost plan. It designs the cost of payers at different levels of downside risk sharing and upside incentives, based on the actuarial benchmark.

User Task Analysis

For this product, there are two major sections. I was responsible for designing the second section.

Design Contract

Benefit program providers need to design and compare contracts with different levels of upside incentive sharing and downside risk sharing.

Due to the urgency of this design, I collaborated with consultant designer on this projects. Design contract section was responsible by another designer.

User Task Analysis

User Task Analysis

User Task Analysis

User Task Analysis

For this product, there are two major sections. I was responsible for designing the second section.

  1. Design Contract

Benefit program providers need to design and compare contracts with different levels of upside incentive sharing and downside risk sharing.

Due to the urgency of this design, I collaborated with consultant designer on this projects. Design contract section was responsible by another designer.

Check the default configured contracts

Create a new contract

Compare multiple contracts

  1. Contract Designer Report Design

Problem Statement

Hard to explain the complex concept such as value-based contract, upside sharing, downside sharing


No straightforward tool to state the advantages of VBC contract over FFS contract which utilized as their cost model for payers.


Repeatedly answer the question behind the metrics after the proposal meeting with payers


Hard to explain the complex concept such as value-based contract, upside sharing, downside sharing


No straightforward tool to state the advantages of VBC contract over FFS contract which utilized as their cost model for payers.


Repeatedly answer the question behind the metrics after the proposal meeting with payers


Hard to explain the complex concept such as value-based contract, upside sharing, downside sharing


No straightforward tool to state the advantages of VBC contract over FFS contract which utilized as their cost model for payers.


Repeatedly answer the question behind the metrics after the proposal meeting with payers


Hard to explain the complex concept such as value-based contract, upside sharing, downside sharing


No straightforward tool to state the advantages of VBC contract over FFS contract which utilized as their cost model for payers.


Repeatedly answer the question behind the metrics after the proposal meeting with payers


Design Thinking

How to make these info accessible and easy to understand?


Lower learning curve through comparing with their current contacts based on FFS contract

Data visualization

Which data payers care about most?


Easy to digest without professional help


How to make these info accessible and easy to understand?


Lower learning curve through comparing with their current contacts based on FFS contract

Data visualization

Which data payers care about most?


Easy to digest without professional help


How to make these info accessible and easy to understand?


Lower learning curve through comparing with their current contacts based on FFS contract

Data visualization

Which data payers care about most?


Easy to digest without professional help


How to make these info accessible and easy to understand?


Lower learning curve through comparing with their current contacts based on FFS contract

Data visualization

Which data payers care about most?


Easy to digest without professional help


Contract Designer Report Design Iteration

Contract Designer Report Design Iteration

Contract Designer Report Design Iteration

Contract Designer Report Design Iteration

Version 1

Assumptions

Payers care about the situations when maximum payment(section 3) and minimum payment(section 1) reached.


Users would love to view the detail view of payment and provider’s performance in saving cost.


User would love to view the simple data of ROI.

Payers care about the situations when maximum payment(section 3) and minimum payment(section 1) reached.


Users would love to view the detail view of payment and provider’s performance in saving cost.


User would love to view the simple data of ROI.

Payers care about the situations when maximum payment(section 3) and minimum payment(section 1) reached.


Users would love to view the detail view of payment and provider’s performance in saving cost.


User would love to view the simple data of ROI.

Payers care about the situations when maximum payment(section 3) and minimum payment(section 1) reached.


Users would love to view the detail view of payment and provider’s performance in saving cost.


User would love to view the simple data of ROI.

Feedback + Validation

Users care more about whether providers achieve the cost saving goal




Users care more about whether providers achieve the cost saving goal




Users care more about whether providers achieve the cost saving goal




Users care more about whether providers achieve the cost saving goal




Iteration

Remove the features implied the situation when minimum and maximum payment reached





Remove the features implied the situation when minimum and maximum payment reached





Remove the features implied the situation when minimum and maximum payment reached





Remove the features implied the situation when minimum and maximum payment reached





Feedback + Validation

Users care more about whether providers achieve the cost saving goal




Iteration

Remove the features implied the situation when minimum and maximum payment reached





Version 2

Assumptions

Further annotate the situation when provider achieve the and fail to achieve performance goal


Show the extra payment comparing to traditional FFS/PEPM contract would be helpful if the payers care about payment

Further annotate the situation when provider achieve the and fail to achieve performance goal


Show the extra payment comparing to traditional FFS/PEPM contract would be helpful if the payers care about payment

Further annotate the situation when provider achieve the and fail to achieve performance goal


Show the extra payment comparing to traditional FFS/PEPM contract would be helpful if the payers care about payment

Further annotate the situation when provider achieve the and fail to achieve performance goal


Show the extra payment comparing to traditional FFS/PEPM contract would be helpful if the payers care about payment

Feedback + Validation

The extra payment emphasizes the payment rather than the benefits of payers


The ROI concept is confusing


The visual design is not engaging to interact

Iteration

Directly show the savings(Cost Savings - Payments) of payers

Feedback + Validation

The extra payment emphasizes on the payment rather than the benefits of payers

The ROI concept is confusing

The visual design is not engaging to interact





Iteration

Directly show the savings(Cost Savings - Payments) of payers







Feedback + Validation

The extra payment emphasizes on the payment rather than the benefits of payers

The ROI concept is confusing

The visual design is not engaging to interact





Iteration

Directly show the savings(Cost Savings - Payments) of payers







Final Version

Final Version

Final Version

Assumptions

Users need to see the savings in direct way


Provider’s achieved in gross savings in percentage can be more intuitive for payers


Users care about when ROI = 0 i.e payments = cost savings

Feedback + Validation

Users love it!




Assumptions

Assumptions

Users need to see the savings in direct way


Provider’s achieved in gross savings in percentage can be more intuitive for payers


Users care about when ROI = 0 i.e payments = cost savings

Feedback + Validation

Feedback + Validation

Users love it!




Users love it!

Deliverable

Deliverable

Deliverable

Deliverable

In order to help the audience understand the chart, I also designed chart walkthrough.

Outcome

Outcome

4.5/ 5.0 User satisfaction score

6 Contracts sold using this tool

6 Contracts sold using this tool

6 Contracts sold using this tool

6 Contracts sold using this tool