.svg)
Meishen Yin
Product DesignBusiness WritingCode WorkMoreUI Visual Design IllustrationsResume_________________________Next Project:CareCam -->Last Project:
<<-- Offer Letter ManagementBack to Product Design Home
PM | UX/UI Designer | Marketer | Researcher
0-1 Project | Business Model
Online learning has emerged as an indispensable component for individuals to pursue their desired career paths. With the rapid advancements in technology, the demand for human capital continuously evolves, necessitating the adoption of online education.
Nevertheless, online learners still encounter various challenges while undertaking online courses.
I recruited several professionals in tech who are actively taking online courses to conduct research to learn about their current pain when taking online courses.
I also conducted competitive analysis on features level across most popular online education platforms.
Combining SWOT analysis, users' pain points and advantage of LinkedIn system, I found the opportunity.
Besides users' needs, LinkedIn, as a profitable company, also cares about the ROI.
I analyzed the market revenue for the next 2 years utilizing the latest online education growth rate.
I estimated the cost across production cost, marketing cost, administrative cost.
In order to validate the product idea, I developed MVP user stories and success metrics.
I designed the MVP version of the features.
I brainstormed a lot of features and I planned each feature into 4 stages of the product lifecycle.
I tagged the user story and feature into different epics. Each release of the product includes features from different epics to satisfy different segment users.
I have formulated a comprehensive marketing plan in which I thoroughly examined various marketing channels and assessed the allocation of resources across these channels. Additionally, I have devised two distinct pricing options tailored to cater to different user segments.
65 Respondents, 70% people enjoy traveling solo
The problems they meet are: • Lacking a sense of safet • The safety situation of the place • The trustworthiness of the travel companions
• Feeling alone • Higher Expense
4 Scenarios, 36 ideas, 45 Tasks
